Likes feel good, but do they pay the bills? It is time to focus on metrics that actually impact your bottom line.
❌ Vanity Metrics
Look impressive but do not indicate success:
- • Total followers
- • Total likes
- • Page views
- • Total impressions
✅ Actionable Metrics
Drive decisions and revenue:
- • Engagement rate
- • Click-through rate
- • Conversion rate
- • Customer acquisition cost
📊 The 5 Metrics You Should Track
1
Engagement Rate
(Likes + Comments + Shares + Saves) / Followers × 100
1-3%
Average
Average
3-6%
Good
Good
6%+
Excellent
Excellent
2
Click-Through Rate (CTR)
Clicks / Impressions × 100
Measures how compelling your call-to-action is.
3
Conversion Rate
Conversions / Total Visitors × 100
The ultimate measure of social media ROI.
4
Share of Voice
How much of the conversation in your industry mentions your brand vs. competitors.
5
Customer Lifetime Value from Social
Track which social channels bring the most valuable long-term customers.
"What gets measured gets managed."
— Peter Drucker
📅 Creating Your Analytics Routine
📆 Daily
Quick check on engagement and responses
📊 Weekly
Review performance trends and top content
📈 Monthly
Deep dive analysis and strategy adjustments
🎯 Quarterly
ROI assessment and goal setting
📊 Take Action
This week, identify your top 3 metrics and set up a simple tracking system. Remember: data without action is just numbers.
