๐ฏ What is Brand Voice?
The consistent personality and tone expressed through all your communications โ it is how your brand "sounds" to your audience.
๐งฉ Components of Brand Voice
Tone
Formal vs. casual, serious vs. playful
Language
Simple vs. technical, slang vs. professional
Values
What you stand for and against
Personality
Your brand as a person
๐ Finding Your Brand Voice
Step 1: Define Your Brand Personality
If your brand was a person, how would you describe them? Pick 3-5 adjectives:
Step 2: Know Your Audience
Your voice should resonate with your ideal customer:
Step 3: Study Your Competitors
Identify gaps in how competitors communicate. Where can you be different?
Step 4: Create Voice Guidelines
Document your voice with examples:
- ๐ "We say this, not that"
- ๐ Words we use vs. words we avoid
- ๐ Sample posts for different scenarios
๐ Brand Voice Examples
Wendy is (Sassy & Bold)
"We do not cut corners on our beef, but we will roast the competition."
Apple (Simple & Innovative)
"Think different."
Nike (Inspirational & Empowering)
"Just do it."
"People do not buy what you do; they buy why you do it."
โ Simon Sinek
๐ฏ Your Challenge
Write down 5 adjectives that describe your brand. Then, rewrite your bio and next 3 posts using this voice. Notice the difference?
